Why Latin America?
In the wake of the global pandemic, market observers express positive opinions about their economies and their ability to bounce back in the short term.
Covid-19 has coerced many businesses to investigate the possibility of producing or sourcing from Latin America instead of Asia. Lingering uncertainty about the future generates questions from business owners about the “new normal” and how their model fits into a drastically altered commercial environment.
Continued economic growth, competitive labor costs and proximity to key American markets appear to be factors driving overall positivity toward Latin America as a viable business destination. We believe America is positioning itself to offer greater access and benefits to its populations and therefore a greater consumer market. Businesses can achieve success in this region by recognizing the value they bring during a period of evolving preferences.